Hiring the Best Translation Company
Ask questions and do some research to find the best firm for the job.
People buy what they understand. So choosing the best translation company to crack the language barrier is essential in successfully establishing a company's name brand in a foreign market. This is particularly true if you're in advertising, marketing or public relations. With thousands, maybe even millions of dollars on the line, a campaign is about pictures and words. After spending months on selecting the right image and message, everything can be lost in translation, so research pays.
Locating a professional translation company won't be a problem. There are many out there. Determining the right match for your company is another matter. A number of criteria need to be considered. To start, before selecting a translation service, ask questions, lots of them. Don't be shy. It's important to find out the inner workings of the company. For instance, how do they go bout selecting their translators. At Junction International, translators are screened not only for their language proficiency but also area of expertise. A company who needs legal documents to be translated will want translators who have a background in law, or in the case of an ad agency trying to promote a new soft drink, somebody familiar with pop culture.
Find out the steps involved. A company, who simply provides translation, using one translator, opens the door for potential problems. The ideal situation is to have not just one pair of eyes, but six pair of eyes. This means after a translator has translated the document, a copy editor will then proof the document. The copy editor's job is to catch mistakes (if any), whether it be a mistranslation or grammatical. Finally, the document is inspected by a project manager, whose job is to survey the document to ensure a clean, final copy is deliverd.
Sounds simple enough, right? Yet, not every translation company takes this kind of precaution. When quality matters, however, expect nothing less from your translation service.
Learn more about Junction International's quality translation services and cross-cultural communication solutions.
